Have you ever wondered why SS Rajamouli’s father Vijayendra Prasad has named his banner Varahi or their Benami banner is Varahi Productions run by Korrapati Sai?
It is heard that Vijayendra Prasad’s mother is a devotee of the deity and once after visiting the temple in Simhachalam and returning, she became pregnant. Thus, it became a sentiment for the writer to call it Varahi.
Even in his office, we can see a huge frame picture of Varaha Lakshmi. The entire family is religious and they do many pujas to invoke Gods for blessings.