A month has passed since Tesla CEO Musk took over social media giant Twitter. During these 30 days, a lot of confusion arose in the company. A large number of employees were laid off. Changes have been brought in some features of the platform.
Now it appears like Musk is ready to fight with the tech giant Apple. Taking to his micro-blogging site, the new boss said Apple has suspended most of its advertising on Twitter and accused the Tim Cook-led company of threatening to remove the platform from its app store.
Apple accounts for the lion’s share of Twitter’s ad revenue. In this context, Apple is crucial for the survival of this social media giant. The company alone spends more than $100 million a year on Twitter ads, according to company sources.
Twitter is used on nearly 1.5 billion devices through the Apple App Store. If Apple decides to remove Twitter from their store, it shows a great impact on the social media platform.