Eenadu is the largest circulated newspaper in Andhra Pradesh and the publication now appears to be trying to get things escalated further with their new plan.
The newspaper publication has started a new scheme where they send their newspapers free of cost to all the households in Andhra Pradesh. This is a bid to improve their footprint in AP.
Apparently, the publication now tries to increase their stakes further by imposing a full-fledged free newspaper campaign.
There are reports that Eenadu is planning to impose a new scheme where they send out newspapers free of cost for all customers every day. This is a bid to push TDP’s narrative into the public through Eenadu.
Eenadu is already one of the richest publications in all of India so a weekly dose of free newspapers shouldn’t hurt their fiscal condition much.