The makers of Purushaha have released the third single, “Devayanaki,” and the glamorous special number is already creating strong buzz across music platforms and social media. With this latest release, the film continues to build momentum through an aggressive and well-planned promotional campaign.
Produced by Battula Koteswara Rao under the banner of Kalyan Productions and presented by Battula Saraswathi, Purushaha marks the acting debut of Pavan Kalyan Battula. The film is directed by Veeru Ulavala, who is shaping the project as a youthful entertainer packed with commercial elements.
Music director Shravan Bharadwaj appears to be one of the biggest strengths of the film. The album opened to an excellent response with its first two singles. The opening track, sung by MM Keeravani, was a lively and energetic number that instantly connected with the masses. The second single, a soothing melody, further strengthened the album’s reach and became popular among music lovers.
Now, the third single “Devayanaki” takes the excitement a step further. Composed by Shravan Bharadwaj as a special dance number, the song features Anaira Gupta in a glamorous avatar. The track is designed in a classic item-song format, with the actress confidently describing her personality, style, and attitude. The catchy beats and vibrant arrangement make it an instant foot-tapping number.
Lyricist Anantha Sriram adds flavor to the song with playful and witty lines that enhance its appeal. Singer Sahithi Chaganti delivers husky and sensuous vocals that perfectly suit the mood of the track. Adding to the visual attraction is the choreography by Bhanu Master, which showcases Anaira Gupta’s screen presence and energetic dance moves. The colorful visuals and stylish presentation turn “Devayanaki” into a complete mass entertainer.
With three back-to-back impressive songs, the Purushaha album is steadily becoming one of the most talked-about soundtracks in recent times. The film also features strong technical support. Cinematography is handled by Satish Muthyala, while Koti takes care of editing. The art direction is managed by Ravibabu Dondapati. Post-production work is currently progressing at a brisk pace, and the makers are expected to announce the release date soon.
The film features a diverse cast including Pavan Kalyan Battula, Saptagiri, Kasireddy Rajkumar, Rayancha Kokkura, Vishika, Hasini Sudheer, Sri Sandhya, Gabi Rock, Anaira Gupta, Vennela Kishore, Rajeev Kanakala, Pammi Sai, and VTV Ganesh among others.
With strong music, vibrant visuals, and consistent promotional efforts, Purushaha is positioning itself as an upcoming commercial entertainer to watch out for.