The critics and the industry folks might have not liked the film but the theatres are full say the public relation guys working for the Devarakonda’s.
They have issued a press release with figures to substantiate the facts. The producers are super safe, they had sold the digital for two crores and the theatricals for three crore. Already the gross collected in three days cited is 4.05.
Good enough, if this is the way the film progresses in the next few weeks. The producers will be left with not less than two or two and a half crore profit as of now.
From selling tickets at the box office counter to highlighting the differences with Anasuya, the publicity strategy has worked and there can’t be a better marketing man than Vijay Devarakonda.