Mega Power Star Ram Charan’s much-awaited pan-India sports drama Peddi has made a powerful start to its musical journey, with the first single Chikiri Chikiri creating waves across the globe. Released amid massive anticipation, the song has already crossed an astonishing 200 million-plus views across five languages, setting new benchmarks for film music promotions.
Composed by Oscar-winner AR Rahman, Chikiri Chikiri stands out for its energetic rhythm, celebratory mood, and raw, infectious vibe. Ram Charan’s screen presence, effortless swag, and high-voltage dance moves have added immense appeal, making the song an instant favourite among fans and music lovers alike. The track’s strong repeat value is reflected in its impressive digital performance, with over 2 million likes and more than 60 million audio streams across major music platforms.
Beyond numbers, the song has triggered a massive social media trend. The iconic hook step has inspired fans worldwide, leading to more than 300,000 Instagram Reels and around 870,000 YouTube Shorts. Young audiences in particular have embraced the song, turning Chikiri Chikiri into a viral movement that goes far beyond cinema screens.
Directed by Buchi Babu Sana, Peddi is produced by Venkata Satish Kilaru under the Vriddhi Cinemas banner and presented by Mythri Movie Makers in association with Sukumar Writings. The film features Janhvi Kapoor as the female lead and is positioned as a large-scale sports drama with strong emotional and mass appeal.
With its music promotions off to a record-breaking start, Peddi has significantly raised expectations ahead of its grand pan-India theatrical release scheduled for March 27. The phenomenal response to Chikiri Chikiri has firmly placed the film in the spotlight, marking one of the most impactful song launches in recent times.