Naga Chaitanya Akkineni is in desperate need of commercial success and he is hoping that his upcoming film, Custody will do the job for him.
Meanwhile, the latest updates are suggesting that the pre release business of Custody is a pretty substantial one.
The film needs to collect over RS 26 crores at the box office if it is to be termed a clean box office hit. Given the current form of Chay, it will be a comprehensive challenge for him to achieve this feat.
That said, content driven films are ruling the roost these days. If Chaitanya can strike a chord with the audience with Custody, then the film could open on a positive note at the box office.
In order to recover the fancy price from the theatrical market, the early reviews will be very important for Custody.