Vijay Deverakonda pinned a lot of his hopes on Kushi which is billed to be a love drama. The film has Samantha in the leading lady role and it was released on the 1st of September.
As per the latest update, the film is heading nowhere at the box office and it is sure to incur huge losses.
The film is doing reasonably well in Nizam and US regions, but in Andhra, Ceeded, and other crucial belts, it crashed big time on Monday.
The significant crash on Monday means that the film will find it hard to post good numbers in the second week. This could ultimately mean that the Andhra and Ceeded buyers are staring at losses now.
The film is turning out to be a mixed bag at the box office with a couple of areas where it is doing well but in the rest, it is a damp squib and is incurring losses.