‘Set Ayyindhe’ is the title of a song from ‘Bhaje Vaayu Vegam’. The title of the song, to put in a lighter vein, also defines the commercial position of the film.
Even prior to its release in theatres worldwide on May 31, the Kartikeya Gummakonda-starrer has earned Rs 15 crore by way of streaming rights (Rs 10 Cr from Netflix) and satellite rights (Rs 5 Cr from Zee).
UV Creations, the prominent production house, set this deal with Netflix for ‘Bhaje Vaayu Vegam’ with ease.
In a new development, Dheeraj Mogilineni Entertainment has acquired the theatrical release rights to the film across India. Kartikeya, who last year tasted success with ‘Bedurulanka 2012’, is now riding high and shows a lot of potential.
Produced by UV Concepts, the film has Ishwarya Menon as the heroine. Also starring Rahul Tyson of ‘Happy Days’ fame, Tanikella Bharani, Ravi Shankar and Sarath Lohitaswa, the film is directed by Prashanth Reddy. Kapil Kumar is composing the background music. Radhan is the music director.