As part of the party’s innovative campaign strategy, the YSRCP’s latest campaign titled “Anna Kanuka” (meaning gift from brother Jagan) likely to get connected with eight lakh households, according to an official press note issued by the party.
Unique features of YSRCP’s ‘navaratnalu’ (nine gifts) promised in the election manifesto, set to reach 8 lakh households through party’s booth committee members and volunteers in all 175 constituencies in next one week on a warpath across the state.
This strategy is in consistence or continuation of the party’s chief’s effort to directly interacting with close to two people during his 14-month ong Praja Sankalpa Yatra, during which he tried to understand the real issues confronted by the people in their day-to-day lives. This was followed by “Jagananna Pilupu” and “Samara Shankaravam, with an intention to reach out to two different section of the society.
The ‘Jagan Anna Pilupu’ was, in fact, aimed to reach out and establish a network with village-level neutral influencers, who would not only act as a communication bridge between Jagan and the voters, but also provide needed inputs to help him frame the blueprint for his future governance. On the other hand, the “Samara Shakaravams” were meetings with booth-level workers. It’s in a bid to apprise them about the party’s tasks on hand as well expectations of the leadership for necessary inputs.
It is unique strategy measured by any yardstick as each YSRCP MLA candidate is expected to reach out to atleast 45,000 households in their respective constituencies and seek their support to make them victorious and make Jagan anna the next Chief Minister.
However, what kind of impact this outreach program is going to have a bearing on the electorate can be only known on May 23.
But, the press note claims, senior leaders of the party are pumped up as this novel campaign set to outwit wily TDP chief Naidu’s ‘ground game.
Elections to the state’s 175 assembly and 25 Lok Sabha seats are slated forApril 11.