People’s Media Factory, the production company, finds itself in a challenging situation as their film Adipurush fails to generate sufficient revenue for a complete recovery. With the movie’s performance gradually declining, hopes for a successful weekend are fading away.
Unexpectedly, Prabhas, the lead actor, faces deficits on the fifth day of Adipurush’s screening in Cross Roads theaters, regardless of the day of the week. This disappointing outcome raises concerns about the potential impact on their upcoming film, Bro.
Although People’s Media Factory recently initiated Bro Movie business deals, the high rates have deterred buyers from committing fully until the trailer is released. Since Adipurush was distributed by People’s Media, negotiating discounts with distributors to mitigate the losses was not possible.
However, there might be a silver lining for Bro. Directed by Samuthirakhani and featuring Sai Dharam Tej, the film is not a pan-India venture with an exorbitant budget, making it more amenable to rate reductions.