Mega-producer Allu Aravind who has habit of updating himself according to the trend has started digital streaming platform called Aha. The digital streaming app had a low key launch and Arjun Suravaram is the new movie which is being streamed right now.
Apart from it there are couple of web series and other old super hit films in this app. However this content is not enough for a digital streaming app and the mega-producer knows that. So Allu Aravind is aggressively promoting the app.
He is in talks with many producers currently which of their films are in shooting stages. He is offering them attractive prices and other deals which they couldn’t say no to. Allu Aravind has also bought Tamil dubbed hit Khaidi and yet to be released Choosi Choodangaane.
Allu Aravind also is producing more web series content which will be streamed very soon. With more attractive content and low prices, Aha is soon going to give Prime, the digital streaming giant a run for its money.
We have to see how this ace producer will take forward this app.