At present, digital marketing business is grabbing the attention of everyone rather than movie theater business. Producers are showing interest and investing on web content these days.
Already, small to top production houses in Tollywood had jumped on digital content these days. On the other hand, first and foremost organization in the Telugu industry that showcased interest on web series is Annapurna Studios.
For ‘Viu App’, Annapurna Studios has produced ‘Pilla’ and ‘Pelli Gola’ web series. After that, Annapurna Studios slowed down producing web contents but now, it is getting ready to produce three to four web contents.
As part of this, Annapurna Studios has bought the remake rights of Israel’s super success TV series ‘Beauty And The Baker’.
This series will be based on romantic comedy genre. This story deals with the impossible love story between middle-class baker and super model who has international stardom.
‘Paper Boy’ fame Santosh Shoban will play the lead in this series and a debutant director Jonandhan will direct it. The shooting of this web series will kick start from November 25.