Until six months back, with the dwindling satellite market in South cinema, theatrical ticket sales were the supreme source of revenue for producers.
However, the advent of digital platforms like Netflix, Amazon Prime, has gradually become an important point of discussion in the film business
Before the full-fledged penetration of digital technology in the cinema industry, the satellite market offered the most lucrative and assured returns for producers.
However, now entire scenario changed, and with the compressed time-frame, the gap between theatrical and OTT release is about four-to-five weeks.
However, now to change this scenario and to bring benefits to his distributors, Stylish Star Allu Arjun took a brilliant decision. As per the latest reports, Allu Arjun decided to not release his next film Ala Vaikuntapuramlo until eight weeks of its release in the digital streaming platforms.
It is heard that the film’s producers and distributors co-jointly decided to release the film only after two months of its release. Well, this is a great decision and a brilliant move, indeed! Kudos Stylish Star!
On the other hand, Ala Vaikuntapuramlo is being directed by the wizard of words Trivikram Srinivas. Touted to be a romantic and family entertainer, Ala Vaikuntapuramulo will be based on a son and father relationship. The film will hit screens on January 12th, 2020.