Samantha is a lady superstar. But as with lady stars, their market is often constrained. So the production should be done on tight budgets.
But in the case of Samantha’s upcoming film, Shakuntalam, the budget has shot through the roof.
The project was originally conceived with a budget of Rs 50 crores, which itself was a long shot. But the production costs shot up and the makers ended up spending over Rs 80 crores.
The CGI, post production works are said to be the reason behind the steep incline in budget.
Recovering Rs 80 crores is no easy task and Gunashekar should be fully aware of the same. It all comes down to the promotions and marketing now.
Can Samantha and Gunashekar pull off this incredible feat by recovering over Rs 80 crores in expenses?